VIDEO: 2010 Mercedes-Benz E-Class Sedan and Coupe Commercials go Live

Heralding the U.S. market launch of the all-new 2010 E-Class, Mercedes is rolling out what it calls its biggest marketing campaign in recent years. Oriented around the theme "Everything We Know, Everything We Are: This is Mercedes-Benz", the new marketing campaign comprises of both broadcast and print adverts. The first wave launches today with a six-week television flight while a second phase will start in September and run through October on primetime premieres and the NFL and college football seasons.

Aside from the 30 second plus TV adverts for both the 2010 E-Class Sedan and Coupe models that you can watch below, Mercedes-Benz has also readied three 15 second spots which focus on the car's safety technologies like Attention Assist, Lane-Keeping Assist and Distronic Plus.

The Swiss Love Bus: Bernmobil's Airport Bus Theme is a Bit Strange...

We don't know about you, but the first thing that popped into mind upon seeing Bernmobil's airport transporter was a small red bus making some kinky back-door love to a light-blue colored bus. Even though Neue Lgk, the Swiss advertising agency that came up with the idea, probably intended to show a bus 'taking off' for the airport, once you've made the abovementioned association, there's no return ticket from the state of lost innocence...

Via: Coloribus

VIDEO: BMW 'Joyful' Promo Film with Some Neat Classics

The maker of 'The Ultimate Driving Machine' has released a new promotional video featuring past, current and feature production and concept bimmers such as the Z1 and Z8 roadsters, M3 E30, 2002 Convertible and the controversial 5-Series GT. As with the Z4 Roadster, the Bavarians chose to use the 'Joy' slogan in their latest film. As you can see in the video, BMW overdid it with the joy theme as everyone is smiling like a Cheshire cat on dope. And oh, for those that don't understand a word of German, no need to panic as we've added an official translation right after the jump.

Translation: We are a car company. But we don't just make cars. We make time machines, Build Snowplows, And create works of art.

We inspire fans, And fan clubs. We are efficient and dynamic. We even shape the future.

We realized a long time ago that what you make people feel is just as important ... as what you make. And at BMW we make Joy.

New Astra Beats Ford Focus and VW Golf at Millbrook Test Track in Viral Video

Looks like General Motors' UK division is trying its hand at viral marketing with a new video showing 2010 Astra hatchback outpacing a VW Golf MKVI and a Ford Focus at the Millbrook Proving Ground test track in Bedfordshire, England. The driver behind the wheel of the Astra is none other than Vauxhall's own BTCC pilot, Fabrizio Giovanardi. If you turn up the volume and pay attention, you might hear some weird mechanical noises coming out of the Astra but guess that makes it a bit more realistic... Will be interesting to see if Ford and VW play along, but until then follow the jump to watch the video.

Kudos to Mark for the tip!

VIDEO: Top Gear Season 13 Trailer with Little Clarkson, Hammond, May and Stig

It's been a long break, but the boyz from Top Gear are coming back with the first episode of the thirteenth season scheduled to go on air on Sunday, June 21, 2009. In true Top Gear fashion, the creative folks over from BBC have produced a witty teaser trailer that shows Jeremy Clarkson, Richard Hammond, James May as well as the man we've all come to know as the 'Stig', in their very early years dreaming of what they want to do when they grow up. Watch the trailer after the jump.

Via: Autoblog.it

Fiat 500 Convertible "Hang's Over" at Frankfurt Airport

Following in the footsteps of other carmakers, Fiat decided to promote its newly launched 500 Convertible in Germany by hanging a full-sized model of the car on the ceiling of a main terminal at Frankfurt's Rhein-Main Airport. There are also a couple of signs on the walls that say "Happy to Meet You" though judging by the photo after the jump, people seem to be more 'happy' in finding their way out of the terminal than to stare at a car hanging over their head... The new 500 C that features a sliding ragtop with a rear-glass window went on sale in Europe this spring.

Engine options are carried over from the fixed-top 500 and include a 1.3-liter turbocharged diesel producing 75HP and two gasoline engines, a 1.2-liter four-cylinder with 69HP hp and a 1.4-liter four-pot churning out 100HP, available with either manual or robotized Dualogic transmissions.

VIDEO: Dodge Boys Racing Hot Charger Bus Commercials

Dodge's motorsport division has launched a new series of online ads featuring the company's 'big-bad' NASCAR bus that will be making an 88-stop tour across the country to promote the Dodge product lineup. Nicely done commercials, too bad that Chrysler's PR department (ha, that's a good one...) hasn't taken the time to promote the ads as we stumbled upon them by chance, but we guess we'll get the word around...

"Stolen" Ford Fiesta Travesty Continues: Car Found in NYC Impound Lot - Bronstein Renowned for his Publicity Stunts

The whole 'stolen' Ford Fiesta Movement story had more holes than a block of Swiss cheese to begin with, but now things have become more clear. The owner of the car, 'MacHammer' Jake Bronstein announced that he found the allegedly stolen Fiesta locked up in a New York City impound lot... We're so appalled that we're not even going to continue with the details. But what we would like to add is that even though we didn't see it mentioned on other sites, a quick search on the internet reveals that Bronstein has made a name for himself as a publicity stunt artist - even Wikipedia has an article on him as you can see after the jump. And some wonder why Ford chose Bronstein for the Fiesta Movement test cars...

From Wikipedia: Jake Bronstein Publicity Stunts

"Other highlights include his bizarre public stunts, such as bathing in Bryant Park Fountai, taking advantage of a loophole to get into the NBA draft. eBaying the lead singer position in his band, offering himself for marriage, freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web, and offering 1,000 strangers a hand-written love letter.

He is also the inventor of the Fun Idea Machine and recently started a text system designed to kill boredom by letting people text NEED FUN to 30644 for fun ideas, for free, by phone. He appeared on CBS Sunday Morning drinking a full bottle of maple syrup to set a new world record."

Link: Zoomdoggle

Classic Ads: Guess What Sportscar Was Rarer than a Ferrari and Less Common than a Porsche

This is one of those print adverts that definitely brings a chuckle or two. We won't spoil the surprise by telling you what was "rarer than a Ferrari" and "less common than a Porsche", but before you find the answer in the full page commercial after the jump, take a minute or two to see if you can at least guess the make of the car.

Via: VWVortex

VIDEO: 2010 Subaru Legacy JDM Commercial Starring Robert De Niro

The Japanese market 2010 Legacy isn't due for release until May 20, but Subaru has already filmed a TV spot for its new car starring Robert De Niro. The famous actor appears only for a couple of seconds - at the most- in the commercial that shows a white JDM 2010 Legacy Touring rolling around a mountain road. The estate version featured in the advert will be offered in Japan, Europe and other international markets but not in the U.S. which will have to do with the more crossover-like, Outback.

VIDEO: New Porsche Panamera Promotional Film

In today's world, the name of the game is marketing. The more people that hear about your product, the better chances you have of achieving higher sales. Porsche is no exception to the rule as the German automaker constantly reminds us that it has presented the new Panamera sports sedan. This time, the Stuttgart-based company published a two-and-a-half minute long promotional video of its Gran Turismo filmed on the road. Can't say we liked it, but check out it for yourselves after the jump.

VIDEO: Peugeot's Funky Nude Parade Surprises Londoners

The things marketers and advertisers come up with to capture the attention of consumers, never cease to amaze us. To celebrate the launch of the new 308CC coupe-convertible in the U.K., Peugeot decided to offer Londoners a 'rude' wake-up call in the morning rush hour with a team of 308 seemingly naked people wearing only a blue scarf. However, to the dismay of many, Peugeot's commuters weren't actually naked as they were wearing specially made bodysuits mimicking the color of the human skin. Check out Peugeot's "naked" commuters in action in the video after the jump.

Read more »

VIDEO: New Transformers 2 Movie Extended Trailer, Includes Audi R8 Transformation Scene

In about two month's time, on June 24, 2009, the much anticipated sequel of Michael Bay's Transformer movie will see Sam Witwicky (Shia LaBeouf) once again joining forces with the Autobots against their mechanical foes, the Decepticons. To get the blood pumping, the creators of the film dropped a two-and-a-half minute long trailer where we get the chance to see Bumblebee crying -really, a few fights, a first glimpse of the Audi R8 transforming into a Robot (1:52 minutes into the video) and oh, what's her Fox-y name taking her clothes off. Hit the jump to watch the video.

Click here for More Transformer News

Classic Tribute to Ford Mustang Advertisements from 1964 to 2004

On Friday, April 17, the Ford Mustang will be celebrating its 45th birthday and we thought we'd get you into the mood with these classic pony car advertisements that cover the first four generation models of the 'Stang from 1964 to 2004. Since the introduction of the Mustang on April 17, 1964, at the New York World's Fair, Ford has sold more than 9 million pony cars from a total of six generation models, the latest of which was unveiled at the LA Show in November 2008.

Video: The Fast and Bi-Curious Parody from Saturday Night Live

The crew over at American TV show 'Saturday Night Live' decided to spoof the fourth installment of the "Fast and the Furious" films that opened up in cinemas across the U.S. this past weekend, with a homoerotic parody called "The Fast and the Bi-Curious". You can watch the video clip starring Seth Rogen and Andy Samberg right after the jump.

Source: NBC , Via: Jalopnik

First 2010 VW Golf GTI Commercial Hits the Air

This is Volkswagen's first commercial for the brand-new, sixth-generation Golf GTI that just went on sale across Europe (North American sales will commence this summer). Shot at a port location in Long Beach, California, the German advert shows a driver fooling around with the Golf GTI. At the end of the video, the young passenger who appears to be the driver's son, asks for the keys only to be shunned. The video ends with the ticker "Nur fur Fortgeschrittene" which translates to only for advanced (drivers).

GM updates 2009 Chevrolet Caprice for Middle Eastern Markets

What Aussies have come to know as the Holden Statesman / Caprice or otherwise, the long wheelbase (luxury) version of the Commodore - Pontiac G8, is sold in the Middle East under the Chevrolet brand. For 2009, GM has upgraded the Chevrolet Caprice with an all-new six speed automatic transmission and while they were at it, they also improved specifications across the range.

The new six-speed 6L80E automatic transmission with Active Select is available with on the SS and Royale variants with the 6.0-liter engine on that delivers 360HP at 5,700 rpm and peak torque of 530Nm at 4400 rpm. The Caprice is also offered with a 3.6-litre V6 engine generating peak power of 240HP at 6,000 rpm and maximum torque of 330 Nm at 2600 rpm.

The 2009 Caprice V8 SS model receives a number of additions, including high-intensity HID headlamps, remote start to cool down the interior footwell illumination As for the rest of the range, ew chrome-plated plastic interior door handles have been added to the LTZ, SS and Royale, while all models are now available with a new Switchblade Silver paint.

Furthermore, ESP now comes standard on the LTZ V6 variant, while Bluetooth connection for mobile phones is featured on all models from the LTZ upwards.

Video: Eric Cantona Stars in new Renault Laguna Commercial

Former Manchester United and French international soccer player Eric Cantona, will star in a new online commercial for the Renault Laguna. The campgain, which is called "New Renault Laguna – Eric Cantona: The Meeting", is due online on 23 March, mainly in the UK and France. If you're in a bit of a hurry to see Cantona who became famous not only for his soccer playing abilities but also for performing a kung fu-style attack on a fan, hit the jump to see a teaser video of the advert.

Video: Fisker Karma Sedan Television Ad

A few months before Fisker begins delivery of the Karma, the California-based automaker has began running ads for its all-electric sedan on LA TV stations. The first commercial for the 100mpg luxury plug-in hybrid isn't anything special but at least it gets the word out. See it after the jump.

Via: Engadget

Faux Nissan Advert Pits Toyota Prius against Hyundai Elantra Owner

Though not a real commercial, we really enjoyed watching this faux Nissan Sentra advert from The Midnight Show at UCB (Upright Citizens Brigade theater). Written by James Adomian, the ad pits a Toyota Prius hybrid owner against his neighbor who just bought a Hyundai Elantra. The owners' quarrel over who got the best car / deal ends up with a hilarious driveway shooting. Hit the jump to watch the commercial.

Via: TheTruthAboutCars