Nokia Follows the Hype, adds Fiat 500s to its Fleet

Nokia’s UK arm has acquired seventy two Fiat 500 superminis with funky paintwork for use in the ‘Nokia Connectors’ promo tour. The cell-phone giant will use the Italian retro supermini to send teams of student brand ambassadors on to UK streets, parks, beaches and parties. Based all over the UK in 18 key cities and armed with Nokia handsets and Fiat 500s, the brand ambassadors will connect with potential consumers, particularly in relation to Nokia’s new 6220 phone.