Daihatsu, Alfa Romeo and Mercedes Top Vehicle Ownership Satisfaction Study in Germany

For the first time since the launch of the study in 2002, Daihatsu has claimed the top spot in J.D. Power and Associates' redesigned 2009 Vehicle Ownership Satisfaction Study (VOSS) in Germany with a total score of 843 on a 1,000-point scale. The Japanese brand was followed by Alfa Romeo and Mercedes-Benz that tied in second place with 835 points, BMW was third with 834 points and Audi and Toyota that tied in fifth place with 831 points.

On the other side of the scale, Ford (796 points), Opel, Kia and Peugeot that tied with 790 points, Fiat (778 points), Chevrolet (775 points) and Smart (772 points) occupied the last five places in J.D. Power's 2009 German vehicle ownership satisfaction study. The industry average is 814 points.

Model-wise, Daihatsu's Sirion captured the top rank position in the small car category while Toyota received awards for the Aygo city car and the Corolla lower medium car. In the upper medium segment, Renault's Laguna finished first while Mercedes-Benz topped the executive / luxury and sports car segments with the E-Class and CLK Class models respectively.

Also receiving segment-level awards are the Skoda Roomster in the MPV group and the Nissan Qashqai in the SUV category.

J.D. Power and Associates' finding are based on 16,200 online interviews with German vehicle owners after an average of two years of ownership. According to the firm, German owners are asked to provide detailed evaluations on their cars and dealers covering 67 attributes grouped in four measurements of satisfaction including: vehicle appeal (32%) which covers performance, design, comfort and features; vehicle quality and reliability (26%); ownership costs (22%) including fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (20%).

European and Asian Automakers to Build More Cars than Detroit's Big Three in N. America by 2012

According to a new study from financial advisory firm Grant Thornton LLP, European and Asian automakers will churn out more cars in North America than Detroit's 'Big Three' by 2012. The study expects that after the completion of the restructuring of the domestic auto industry, the combined capacity of General Motors, Chrysler Group LLC and Ford in North America will fall by more than 4 million units or a 35 percent reduction compared to 2008, for a total of 7.5 million units in 2012.

At the same time, all other foreign automakers combined are expected to increase their North American production by around 1.5 million a year or 20 percent, to more than 8 million units.

"A new order is emerging where the Detroit companies may no longer be the volume leaders in their home market," said Grant Thornton LLP Principal Kimberly Rodriguez, co-leader of the firm's global automotive practice.

Grant Thornton LLP reports that Volkswagen and BMW will nearly double their combined production, increasing their output capability to around 1 million units a year while Toyota, Honda, Nissan and Hyundai are projected to expand their combined production by 20 percent, or nearly 1 million units.

The study finds that the dramatic shift in production will have a large impact on North American parts suppliers that will need to secure more business from European and Asian makers.

"Suppliers largely dependent on Detroit OEMs will have to present a new value equation to potential customers from Europe and Asia if they want to participate in the accelerated shift that is coming," said Kimberly Rodriguez.

Source: Grant Thornton LLP

Study Forecasts that Hybrids will Account for 20% of U.S. Car Sales by 2020

By the end of the next decade, hybrid car sales in the U.S. will account for 19.4 percent of the total market, according to a new study from JPMorgan. The investment bank's auto analysts also predict that global hybrid car sales will increase more than 23-fold in the same period, from 480,000 units or 0.7 percent of the market in 2008, to a staggering 11.28 million cars or 13.3 percent of total global sales in the next 12 years.

JP Morgan study asserts that the boost in hybrid car sales around the globe will be spurred by the stricter government regulation of carbon dioxide emissions in the United States and the Europe Union as well as the falling production costs of hybrid drivetrains. According to the investment bank's analysts, whereas a complete hybrid system that includes the batteries, electric motor(s) and computer hardware adds on average $5,667 to a standard car's price today, by 2020 the cost is estimated to drop to just $1,890.

Via: ANE (Sub. Req.)

New Study Predicts Global Vehicle Sales Will Drop 13% in 2009

Global light vehicle sales could fall as much as 13% to an estimated total of 56.8 million units in 2009, according to a study released by R. L. Polk & Co, a Michigan-based firm that collects and interprets automotive data. The report forecasts that after experiencing a 17 percent drop in 2008, U.S. light vehicle sales are expected to decrease by another 19 percent in 2009 to a total of 10.7 million units split between 8.5 million units for consumer retail and 2.2 million units for the fleet market.

Polk's study find that while Western Europe is showing less volatility than the U.S. auto market, sales are still expected to shrink by 12% over 2008 to 13.5 million units in 2009. As for the Asian market, with the exclusion of Japan, Polk is forecasting 12.4 million units in 2009 compared to sales of 13.3 million units in 2008.

"As domestic automakers are hard at work on their respective turn-around plans, they have to estimate overall industry volume, individual market shares, and vehicle mix to project their revenue potential and align their global cost structure," said Lionel Yron, director of Consulting & Analytics at Polk. "With the inability to use rising home prices to generate liquidity and tighter lending rules, Polk sees the U.S. market stabilizing around 16 million units within 3 to 5 years depending on the efficiency of the government stimulus package," Yron added.

Source: Polk

Fancy That: Study Shows Sportscars Arouse Women

And to think all those times we saw women drooling over exotic sports cars we actually believed that their real interest was about the owner’s bank account - how foolish of us… Believe it or not, according to scientific study performed by Bermuda based luxury motor insurers Hiscox (it’s not ours, we swear), the sound of a luxury car engine is actually more appealing for women than men.

A total of 40 participants, 20 men and 20 women from professional backgrounds, aged between 22 and 61 years of age, took part in Hiscox’ (they couldn’t have picked a worse name) experiment. The participants were exposed to a 30 sec recording of the engine sounds of a VW Polo, a Maserati, a Lamborghini and a Ferrari. After 20 minutes their response was measured by the amount of testosterone found in their saliva -now, don't get perverted boys. The result? -Continued

Hiscox –this is getting really stupid but we can’t help it- found that the Maserati had the biggest impact on women with 100% of the female participants showing a significant increase in testosterone secretion. Surprisingly, only 50% of male participants showed an increase in testosterone in reaction to the Maserati. The boys seemed to get a bit more turned on with the Lamborghini as 60% showed an increase in testosterone levels. Not surprisingly, 100% of the female participants showed a decrease in testosterone in reaction to the Polo’s engine sounds

David Moxon, the psychologist who conducted the study commented: “We saw significant peaks in the amount of testosterone in the body, particularly in women. Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

Thanks for the tip Alex! , Study Source: Hiscox

America’s 10 Most Leased Vehicles: It’s All about German Luxury Cars

The easiest way to get behind the wheel of an expensive luxury / sports car if you can’t afford to buy it cash or through a loan is to lease it. Basically, what you do in leasing is that instead of putting a loan for the entire cost of a vehicle, you borrow an amount for the cost of a car brand new minus what it will be worth (estimated value) at the end of the leasing period. This results to lower monthly payments even though you’ll have to pay an extra amount if you want to keep the car.

Even though most automaker’s in the U.S. are beginning to either cut back on leasing like BMW and General Motors or quit it altogether like Chrysler, this form of ownership remains quite popular in the luxury car segment. According to a study from .D. Power & Associates' Power Information Network (PIN) that was published on 'BusinessWeek', the 10 most commonly leased vehicles in the U.S. belong to the luxury segment. -Continued

From the 10 vehicles with the highest lease share, seven belong to German automakers with four of those being BMWs. The 7-Series tops the list with a lease share in 2008 of 85.3% (!) followed by Saab’s 9-7x with an equally mind-blowing, 82.2%.

BMW 7 Series

2008 lease share through Aug. 10: 85.3%
Starting price: $77,625
Sales through July 2008: 8,190
Sales through July 2007: 8,634
Percent change: -5.1%

Saab 9-7X

2008 lease share through Aug. 10: 82.2%
Starting price: $41,145
Sales through July 2008: 2,321
Sales through July 2007: 3,259
Percent change: -28.8%

Audi A6

2008 lease share through Aug. 10: 74.1%
Starting price: $42,950
Sales through July 2008: 6,321
Sales through July 2007: 6,410
Percent change: -1.4%

BMW Z4

2008 lease share through Aug. 10: 70.7%
Starting price: $37,525
Sales through July 2008: 4,116
Sales through July 2007: 5,420
Percent change: -24.1%

Mercedes-Benz E-Class

2008 lease share through Aug. 10: 70%
Starting price: $52,775
Sales through July 2008: 25,101
Sales through July 2007: 25,473
Percent change: -1.5%

Land Rover Range Rover

2008 lease share through Aug. 10: 69.6%
Starting price: $78,450
Sales through July 2008: 4,775
Sales through July 2007: 6,610
Percent change: -27.8%

BMW 6 Series

2008 lease share through Aug. 10: 68.6%
Starting price: $77,425
Sales through July 2008: 4,218
Sales through July 2007: 5,190
Percent change: -18.7%

Audi A4/S4

2008 lease share through Aug. 10: 68%
Starting price: $32,700
Sales through July 2008: 26,770
Sales through July 2007: 25,205
Percent change: +6.2%

BMW X3

2008 lease share through Aug. 10: 67.3%
Starting price: $39,425
Sales through July 2008: 11,257
Sales through July 2007: 16,926
Percent change: -33.5%

Jaguar XJ Sedan

2008 lease share through Aug. 10: 65.8%
Starting price: $64,500
Sales through July 2008: 1,514
Sales through July 2007: 2,500
Percent change: -39.4%

Via: BusinessWeek , Data: J.D. Power & Associates' Power Information Network